The CEO Mindset: for Entrepreneurs

Four Mindset Philosophies to Grow your Business, Profit, & Leadership

Success is not limited to only a few of us - success is built through discipline, habit, and action. Luckily, we can tweak a few of our daily habits as business owners to build long-term habits that lead to undeniable success.

In order to do that, we need to adopt a few new philosophies and start living like The CEO you were meant to be (even if you aren’t a CEO).

It’s time to a dopt a new mantra, ritual, process, and obsession.

Your mantra: Lead with goals, then build plans & strategies.

There is no such thing as a perfect goal, however some goals are destined to fail from the start. 

The goals that fail:

• Aren’t being measured

• Have no plan or strategy

• Aren’t realistic or timely

Goals are simply guides for entrepreneurs, managers, and businesses. But a goal is only as good as the action we take to complete that goal. 

CEOs and executives create lofty goals for their organizations, yet the goal is usually the easiest part. Once a goal is created, CEOs task their team with coming up with “plans” or strategies. They ask, “how will you accomplish this goal I gave you?” “How will we measure success throughout the year?” “What investments, tools, research, do we need to accomplish this goal?”

Then, Strategies are made and metrics of success are put in place to monitor performance throughout the year. A lofty goal turns into 12 tiny strategies, one for each month.

• Start with Big Goals. Example: Grow sales by 10% and make $250,000 in revenue for 2021

• Identify your Key Performance Metrics (KPIs) & Frequency. Example: Measure revenue by product on a monthly basis

• Break down annual goal into bite-size steps. Example: Create monthly goals. Make 10% more each month (versus last year), driven by an increase in XYZ product and ABC marketing actions.

Your rituals: Board meetings

Show up for yourself and business. You started your company to grow a passion, serve the world, and create purpose. You deserve to see it succeed. CEOs and corporations are successful because they are always focused on growth and improvement.

Host a board meeting for your company, no matter the size. This allows key stakeholders (even if it’s just you) to review past performance and take actions needed for future development.

Then create a monthly habit of reviewing, analyzing, and planning for future growth. 

Habits turn into values. 

Aim for weekly, monthly, quarterly, and annually meetings. Dedicate time in your calendar today for 12 months out.

This meeting is the time to measure your actual performance versus your goals. Monitor your metrics of success and key performance indicators (KPIs). For areas you aren’t excelling in today, create strategies to boost future results and integrate those strategies into future board meetings. Focus on actions that will change the trajectory from your current path and get you back on track to achieve your desired results.

Seriously… block your calendar right now. Just do it.

Your process: Automate for growth

Every action in your business costs time or money, resources that are invaluable to entrepreneurs. Create processes where possible and automate everywhere you can. If you or someone else does it more than once, find a way to automate it. If you have errors or duplication across your company, create processes.

Save time so you can focus on what matters: growing your business.

The CEO mindset is a growth mindset.

If you need help creating more efficient processes, reach out to us today. We love helping scaling businesses become more efficient in operations and marketing. 

Your obsession: Customers

Customer-centric practices, goals, and processes lead to success.

Customer-centric is a strategy and culture of doing business that focuses on creating the best customer experience. Client-centric businesses ensure that the customer is at the center of a business's vision, operations, or ideas; hence, building brand loyalty.

Not-so-fun fact: 50% of small businesses fail because they did not properly anticipate their customer’s needs. 

If you are obsessed with the customer, you’ll inherently research and develop products and services that fit their ever-changing demands. If you’re obsessed with the customer, you’ll provide an experience so enjoyable that competition and price become a non-issue.

By focusing on the customer, you’ll naturally honor and value your employees because your employees provide the value and service to your customers. 

Serve, don’t sell. 

No matter our profits or margins, our business success is reliant on one thing: customers continue to show up and buy our goods. Without customers, we no longer exist. Become obsessed with creating value and incredible experiences for those we serve.

Think you can adopt these four philosophies and live The CEO Mindset?

If you’re ready to build The CEO Mindset, reach out to us today.